Green-wash (green’wash’, -wôsh’) verb:
The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

1: Sin of the Hidden Trade-off
A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other  important environmental issues. Paper, for example, is not necessarily environmentally preferable just because it comes from a sustainably harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important.