Greenwashing and ‘Organic Cheater Brands’ are starting to get their well-deserved comeuppance. Many companies desiring to cash in on the growing organic market have unethically made claims and even developed skin and body careproducts with the desire to mislead well-meaning, health conscious consumers.

Greenwashing takes place when a company advertises a product such as body wash or moisturizer as being organic and it may contain only 1-2% organic ingredients, if that. The rest of the ingredients may be natural and processed with synthetic
chemicals, or made out of exclusively synthetic chemicals, including parabens. Since labeling laws aren’t tightly regulated,
consumers are easily misled.
Add Comment
 
 
Green-wash (green’wash’, -wôsh’) verb:
The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

1: Sin of the Hidden Trade-off
A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other  important environmental issues. Paper, for example, is not necessarily environmentally preferable just because it comes from a sustainably harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important.
Add Comment