Greenwashing and ‘Organic Cheater Brands’ are starting to get their well-deserved comeuppance. Many companies desiring to cash in on the growing organic market have unethically made claims and even developed skin and body careproducts with the desire to mislead well-meaning, health conscious consumers.

Greenwashing takes place when a company advertises a product such as body wash or moisturizer as being organic and it may contain only 1-2% organic ingredients, if that. The rest of the ingredients may be natural and processed with synthetic
chemicals, or made out of exclusively synthetic chemicals, including parabens. Since labeling laws aren’t tightly regulated,
consumers are easily misled.