Greenwashing and ‘Organic Cheater Brands’ are starting to get their well-deserved comeuppance. Many companies desiring to cash in on the growing organic market have unethically made claims and even developed skin and body careproducts with the desire to mislead well-meaning, health conscious consumers.

Greenwashing takes place when a company advertises a product such as body wash or moisturizer as being organic and it may contain only 1-2% organic ingredients, if that. The rest of the ingredients may be natural and processed with synthetic
chemicals, or made out of exclusively synthetic chemicals, including parabens. Since labeling laws aren’t tightly regulated,
consumers are easily misled.

The Organic Consumers Association has long fought against what it calls “organic cheater brands”. This year at the Expo West Natural Products Expo in Anaheim, California, the OCA staged a very visible public protest to expose what it calls “shampoo products” that are “organic cheaters.” The protest was part of the OCA’s Coming Clean Campaign which continues to expose dishonest or misleading products in the skin care industry. Due in large part to the OCA’s efforts, Whole Foods now says it will enforce honest labeling by taking a closer look at the word “organic” on personal care products.

You can read the entire article here: http://www.organicconsumers.org/bodycare/index.cfm

According to the Organic Consumers Association, here are names of cheater brands to boycott:
• Avalon “Organics”
• Desert Essence “Organics”
• Earth’s Best “Organic”
• Eminence “Organic” (Except a Few w/USDA Seal)
• Giovanni “Organic”
• Goodstuff “Organics”
• Head “Organics”
• Jason “Pure, Natural & Organic”
• Kiss My Face “Obsessively Organic”
• Nature’s Gate “Organics”
• Physicians Formula “Organic” Wear
• Stella McCartney “100% Organic”

Miessence® products have never and never will contain synthetic chemicals or use chemical processing of its ingredients.

Ingredients are pure, potent and fresh. ONEgroup was founded on these values. Reading labels on a Miessence® product is never to ensure authenticity. It’s simply to discover and marvel at the unsurpassed botanical ingredients bursting to work their magic on your body, health and home.